What fonts do famous websites use?

Fintech

• Söhne Headlines & UI Free alternatives →
• Söhne Mono Code samples monospaced cut of the same family

AI

• Söhne Everything Free alternatives →

Publishing

• Söhne UI & headlines Free alternatives →
• Source Serif Article body Free font →

Tech

• SF Pro UI & headlines proprietary — free only inside Apple’s developer ecosystem
• New York Editorial serif proprietary companion serif

Dev tools

• Mona Sans Brand & UI Get the font ↗ open source
• Hubot Sans Display Get the font ↗ open source

News

• NYT Cheltenham Headlines custom cut
• NYT Franklin UI & captions custom cut
• Georgia Body text system font

News

• Guardian Headline Headlines custom
• Guardian Text Sans UI & body custom

News

• BW Haas Grotesk Everything Free alternatives → custom cut of Neue Haas Grotesk

Retail

• Helvetica Now Product & UI Free alternatives →

Magazine

• Plantin Body text licensed from Monotype
• Helvetica UI & captions Free alternatives →

Fashion

• Futura Bold Italic Logo & brand Free alternatives →

Luxury

• Futura Brand & site Free alternatives →

Automotive

• Gotham Site & UI Free alternatives →

SaaS

• Graphik UI & body Free alternatives →
• Means Headlines custom serif

Music

• Circular Everything licensed from Lineto

Travel

• Airbnb Cereal Everything custom, built with Dalton Maag

Streaming

• Netflix Sans Everything custom — replaced Gotham in 2018

Dev tools

• Geist Everything Free font →
• Geist Mono Code Get the font ↗

SaaS

• Inter Display UI & headlines Free font →

Tech

• IBM Plex Sans Everything Free font →
• IBM Plex Mono Code Free font →

Search

• Product Sans Logo & brand proprietary
• Roboto UI & body Free font →

Tech

• Segoe UI Everything proprietary — ships with Windows

E-commerce

• Amazon Ember Everything custom

Social

• Reddit Sans Everything Get the font ↗ open source

Reference

• Linux Libertine Wordmark open source
• Helvetica / Arial Body text Free alternatives → system stack

Social

• Chirp Everything custom

Social

• gg sans Everything custom — replaced Whitney in 2022

SaaS

• Larsseit Brand & headlines licensed from Type Dynamic

SaaS

• Sharp Grotesk Brand & headlines licensed from Sharp Type
• Atlas Grotesk Body text licensed from Commercial Type

E-commerce

• Inter UI & body Free font → via the Polaris design system

Fintech

• Coinbase Sans Everything custom

Wellness

• Apercu Everything licensed from Colophon Foundry

Beauty

• Apercu Everything licensed from Colophon Foundry

Fashion

• Vogue AG Headlines custom cut of Didot

Automotive

• Porsche Next Everything custom

Food

• Speedee Everything custom — named after the 1948 mascot

Government

• Public Sans UI & body Free font → via the U.S. Web Design System
• Merriweather Long-form text Free font →

Education

• Feather Bold Brand & headlines custom
• DIN Round UI & body Free alternatives → rounded cut of DIN

Tech

• Adobe Clean Everything proprietary — reserved for Adobe’s own use

Dev tools

• JetBrains Sans UI & headlines custom
• JetBrains Mono Code Get the font ↗ open source