What fonts do famous websites use?

Fintech

• Headlines & UI Söhne Free alternatives → adopted in the 2020 redesign
• Code samples Söhne Mono Free alternatives → monospaced cut of the same family

AI

• Everything OpenAI Sans Free alternatives → custom, by ABC Dinamo — replaced Söhne in the 2025 rebrand

Publishing

• UI & headlines Söhne Free alternatives →
• Article body Source Serif Free font → declared in Medium’s live CSS

Tech

• UI & headlines SF Pro Free alternatives → proprietary — replaced Helvetica Neue as Apple’s system font in 2015
• Editorial serif New York Free alternatives → proprietary companion serif

Dev tools

• Brand & marketing Mona Sans Free font → open source — also on Google Fonts
• Display Hubot Sans Free font → open source

News

• Headlines NYT Cheltenham Free alternatives → custom cut of ATF Cheltenham
• UI & captions NYT Franklin Free alternatives → custom cut of Franklin Gothic
• Article body NYT Imperial Free alternatives → custom cut of Imperial — replaced Georgia on the web in 2017

News

• Headlines Guardian Headline Free alternatives → custom, by Commercial Type for the 2018 redesign
• Article body Guardian Text Egyptian Free alternatives → custom slab serif, same family

News

• Everything BW Haas Grotesk Free alternatives → custom cut of Neue Haas Grotesk

Retail

• Product & UI Helvetica Now Free alternatives →
• Brand headlines Futura ND Nike 365 Free alternatives → Nike’s custom Futura cut, in brand use since 1988

Magazine

• Headlines & body Plantin Free alternatives → licensed from Monotype — Plantin was the model for Times New Roman
• UI & captions Helvetica Neue Free alternatives →

Fashion

• Box logo & brand Futura Heavy Oblique Free alternatives → slightly modified

Luxury

• Wordmark & brand Futura Free alternatives → Futura Medium — licensed, not bespoke

Automotive

• Everything Universal Sans Display Free alternatives → custom-configured Universal Sans — replaced Gotham across web and car UI in 2024

SaaS

• UI & body Graphik Free alternatives →
• Headlines Means Free alternatives → custom serif developed from Cooper Oldstyle

Music

• Everything Spotify Mix Free alternatives → custom, by Dinamo — replaced Circular in 2024

Travel

• Everything Airbnb Cereal Free alternatives → custom, built with Dalton Maag

Streaming

• Everything Netflix Sans Free alternatives → custom, by Dalton Maag — replaced and visibly echoes Gotham

Dev tools

• Everything Geist Free font →
• Code Geist Mono Free font →

SaaS

• UI & headlines Inter Display Free font →

Tech

• UI & body IBM Plex Sans Free font →
• Editorial IBM Plex Serif Free font →
• Code IBM Plex Mono Free font →

Search

• Logo & brand Google Sans Free alternatives → proprietary — the 2026 logo refresh moved from Product Sans to Google Sans
• UI & products Roboto Free font →

Tech

• Everything Segoe UI Free alternatives → proprietary — ships with Windows; famously close to Frutiger

E-commerce

• Everything Amazon Ember Free alternatives → custom, by Dalton Maag — refreshed with Ember Modern in the 2025 rebrand

Social

• Everything Reddit Sans Free font → open source

Reference

• Body text Helvetica / Arial Free alternatives → system stack

Social

• Everything Chirp Free alternatives → custom, by Grilli Type — a customized GT America

Social

• Everything gg sans Free alternatives → custom — replaced Whitney in 2022

SaaS

• Brand & headlines Larsseit Free alternatives → licensed from Type Dynamic
• Product UI Lato Free font →

SaaS

• Headlines & wordmark Sharp Grotesk Free alternatives → licensed from Sharp Type since the 2017 rebrand
• Body text Atlas Grotesk Free alternatives → licensed from Commercial Type

E-commerce

• UI & body Inter Free font → via the Polaris design system

Fintech

• Everything Coinbase Sans Free alternatives → custom, by Moniker for the 2021 rebrand

Wellness

• Everything Apercu Free alternatives → custom Headspace cut of Apercu, by Colophon Foundry — 2024 rebrand

Beauty

• Everything Apercu Free alternatives → licensed from Colophon Foundry

Fashion

• Headlines & masthead Vogue AG Free alternatives → custom cut of Didot

Automotive

• Everything Porsche Next Free alternatives → custom — replaced Porsche’s Franklin Gothic cut in 2017

Food

• Everything Speedee Free alternatives → custom, by Dalton Maag — named after the 1948 mascot

Government

• UI & body Public Sans Free font → via the U.S. Web Design System — itself derived from Libre Franklin
• Long-form text Merriweather Free font →

Education

• Brand & headlines Feather Bold Free alternatives → custom, by Fontsmith for the 2019 rebrand
• UI & body DIN Next Rounded Free alternatives → a rounded member of the DIN family

Tech

• Everything Adobe Clean Free alternatives → proprietary — designed by Robert Slimbach to succeed Myriad as Adobe’s corporate face

Dev tools

• UI & headlines JetBrains Sans Free alternatives → custom, by Philipp Nurullin
• Code JetBrains Mono Free font → open source

Defense tech

• Everything Helvetica Now Free alternatives → Monotype’s 2019 Helvetica redraw — used across the whole site

Yes, us

• Headlines & every font name Instrument Serif Free font → free, obviously — we checked
• Everything else Instrument Sans Free font → drawn together with the serif