The quick brown fox jumps over the lazy dog
Free font
Lato
A free alternative to Avenir.
About Lato
- Designer
- Łukasz Dziedzic
- Released
- 2010
- Available at
- Google Fonts →
- Featured on
- 3 paid font pages
Lato is also a free alternative to…
- Avenir → Humanist warmth and the same neutral-yet-friendly register as Avenir at body text. Less geometric than Avenir's skeleton, but the texture in long-form is close — and Lato has earned its place as one of the most-used Google Fonts on the web.
- Frutiger → Łukasz Dziedzic's humanist sans, approachable and warm. The same neutral-yet-friendly register as Frutiger at body text — rounder shapes and slightly more contrast give it a touch more character at display sizes.
- Gill Sans → Cited as the closest free Gill Sans alternative at around 85% similarity. Shares Gill's humanist proportions, generous x-height, and subtle stroke modulation — the same calligraphic warmth at body-text sizes.
Display + body that work together
Letters that hold their nerve
The display sets the register; the body follows through. When both halves of a pair pull in the same direction, the design disappears and the words come forward.
Modern · Editorial Lato + Source Serif 4
Quiet type that does the work
Two thousand years of letterforms boil down to a handful of decisions — width, weight, proportion. Pick a pair you trust, and let the rest take care of itself.
Editorial · Modern Playfair Display + Lato