The quick brown fox jumps over the lazy dog
Free font
Lora
A free alternative to Baskerville.
About Lora
Lora is a contemporary text serif by Olga Karpushina with brushed, calligraphy-rooted curves and moderate contrast, drawn for comfortable reading on screen. The warmth comes from those details — the curves read as drawn rather than constructed — and the rhythm holds even across long passages, with variable weights and genuine italics.
It is the practical replacement for Georgia and Times New Roman in editorial work, holding long reading sessions better than either on modern high-contrast displays. It also carries Plantin's cozy literary color, the serious-yet-approachable tone of the Guardian faces, and much of what Tiempos does in running text. Mrs Eaves and Quincy CF are within range at body sizes, minus the historical baggage and with better web performance. Softer and less neoclassical than Baskerville, Lora is the pick when editorial content wants a voice rather than neutrality.
- Designer
- Olga Karpushina
- Released
- 2011
- Available at
- Google Fonts →
- Featured on
- 10 paid font pages
Lora is also a free alternative to…
- Baskerville → Modern serif with humanist warmth and calligraphic details, drawn for screen reading. Less neoclassical than Baskerville, but holds long reading sessions better than the original on contemporary high-contrast displays.
- Cheltenham → Softer and more calligraphic than Cheltenham, but it shares the warm, bookish, slightly old-fashioned editorial voice — a good choice when you want the mood of Times headlines rather than a literal match.
- Georgia → A well-balanced contemporary serif with brushed curves and moderate contrast, screen-optimized like Georgia but with a touch more calligraphic personality. Excellent for long-form articles and editorial body text.
- Guardian Headline → A warm contemporary editorial serif with brushed curves and moderate contrast. Less slabby than the Guardian faces, but it carries the same serious-yet-approachable long-form journalism tone in body settings.
- Mrs Eaves → A contemporary text serif with brushed, calligraphic curves that read warm and bookish on screen. It has none of Mrs Eaves' historical baggage, but as a practical body-text substitute it delivers a similar literary tone with better web performance.
- New York → A well-proven screen serif with brushed, contemporary curves and a comfortable rhythm at body sizes. Softer and rounder than New York, but it fills the same long-form reading role gracefully.
- Plantin → Warm, well-balanced, and bookish, with moderate contrast and brushed curves; the closest match on Google Fonts for Plantin's cozy, literary color in both editorial body text and headings.
- Quincy CF → Brushed, calligraphy-rooted curves give Lora a warmth most workhorse serifs lack; the best pick when you need Quincy's tone at body-text sizes.
- Tiempos → A well-balanced contemporary serif with brushed-curve roots and moderate contrast, delivering the same warm-but-professional editorial tone as Tiempos in running text, with robust variable weights and genuine italics.
- Times New Roman → A warmer, more screen-readable serif than Times. Calligraphic details give editorial content a voice Times can't produce; holds long reading sessions better on modern high-contrast displays.
Display + body that work together
Pages that earn the read
Body type does the heavy lifting. Get it right and the reader never thinks about it; get it wrong and they feel it before they can name what is off.
The shape of a working week
A pairing is a relationship: one voice speaks first, the other answers, and the contrast between them sets the tone for the whole page.