The quick brown fox jumps over the lazy dog
Netflix Sans vs Graphique
Two commercial faces from opposite ends of the typographic spectrum. Netflix Sans is a clean geometric grotesque built in 2018 by Netflix's in-house team with Dalton Maag to replace Gotham across the brand, while Graphique is a narrow, shaded-outline display face that Hermann Eidenbenz drew for the Haas foundry in the mid-1940s.
Netflix Sans is a commercial font, so it is shown here in Montserrat, its closest free alternative. All free alternatives to Netflix Sans → Graphique is a commercial font, so it is shown here in Anton, its closest free alternative. All free alternatives to Graphique →
The quick brown fox jumps over the lazy dog
- Netflix Sans is a neutral text-and-interface family in six weights from Thin to Black, with a compact lowercase and uppercase proportions the team described as 'cinematic'.
- Graphique is a caps-only headline face: its letters are drawn as outlines with a cast shadow, and the original Haas cut shipped in a single style.
- Netflix Sans carries one signature detail, an arched cut on the lowercase t echoing the curve of the Netflix wordmark; Graphique's whole character is its dimensional shading.
- Graphique's digital revivals from profonts, Graphique Pro (2008) and the eight-style Graphique Pro Next (2014), add hatched, inline and shaded layers meant to be stacked in two or more colours.
- Both are commercial, but only Graphique can actually be bought: Netflix Sans is proprietary to Netflix and is not sold or licensed to the public, so any 'Netflix Sans' download is an unauthorised copy.
Netflix Sans
Netflix Sans is the one to study, not to buy: it shows how a geometric grotesque can carry a global streaming brand in UI and marketing, but you will need a licensable alternative to use that look.
Graphique
Reach for Graphique when you want a mid-century shaded headline with a Swiss poster feel, for posters, record sleeves, book covers and logos, and budget for the per-style or family licence from profonts.