The quick brown fox jumps over the lazy dog
Best free alternatives to
Amazon Sans
NaN drew Amazon Sans for Amazon's 2025 rebrand, working with the studio Koto over an 18-month overhaul that unified more than 50 sub-brands across 15 markets. Koto calls the same face Amazon Logo Sans: a complete custom alphabet used only to build logotypes, so a new sub-brand wordmark can be set in seconds without redrawing. It replaces the wordmark cut by hand from Amazon Ember, the humanist sans Dalton Maag made for the Kindle Oasis in 2015, while Ember Modern takes over as the text and marketing font. The lettering stays close to the old mark, with the spur of the a pulled down and straightened. These free sans families cover the same compact, friendly grotesque register without a brand license.
The closest font to Amazon SansThe quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Display + body that work together
Pages that earn the read
Body type does the heavy lifting. Get it right and the reader never thinks about it; get it wrong and they feel it before they can name what is off.
Modern · Editorial Libre Franklin + Source Serif 4
Quiet type that does the work
Crisp, even strokes give the display its punch. Quiet serifs underneath stay readable across thousands of words — used together by editors at the kind of paper that still prints corrections.
Editorial · Modern Playfair Display + Libre Franklin
Fonts like Amazon Sans
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Common questions about Amazon Sans alternatives
- Is Amazon Sans free?
- No — Amazon Sans is a commercial typeface from NaN. Proprietary custom typeface owned by Amazon and used only for its logos; it is not sold or offered for download. The closest free alternative is Libre Franklin, available on Google Fonts.
- What font is similar to Amazon Sans?
- Libre Franklin is the closest free match. A revival of Morris Fuller Benton's Franklin Gothic, the face Amazon's previous wordmark was based on before the custom alphabet replaced it. Its sturdy American gothic lowercase, round bowls and modest contrast sit closest to the Amazon letterforms, though it runs wider and lacks the straightened spur on the a.
- Can I use Libre Franklin in commercial projects?
- Yes — Libre Franklin is published under a free license on Google Fonts and can be used in commercial work. Confirm the license text at the source before shipping.